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Trading Down, Not Out: Recession Impacts on Travel
 
By now it is apparent the U.S. economy is heading towards a recession, though some argue that it has already happened. This has impacted businesses across varying industries. From a consumer’s perspective, there are more concerns with how money is spent and for some, the recession means cutting down on expenses to save more money.

For the travel industry, the weakening dollar and a regressive economy means more value conscious consumers. “Two recent nationwide surveys agree: Americans are taking a hard look at vacation costs. More than two-thirds of respondents to the most recent survey by Ypartnership, co-authored with the Travel Industry Association, said they had downsized their trips in some way during the past six months because of personal financial concerns. And a survey just completed by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money” (Boston Edge). But this doesn’t mean eliminating vacations all together. “AIG Travel Guard’s new Travel Beat survey says more than two thirds of the 300 polled said they wouldn’t reduce the number of leisure trips they take in 2008” (Boston Edge).

What this means is that providers of vacation packages and discount traveling are benefiting. “"Our tour business is going through the roof," said Brad Anderson, co-president of America’s Vacations Center in California, which specializes in escorted tours and cruises. Bookings of Contiki tours, for travelers ages 18-35, is "exploding," he added” (Boston Edge). For discount travel companies like World Ventures the recession could prove to be a major business driver.

 


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Located in the heart of New England, New Hampshire is a lush state with abundant opportunities for visitors of all types. The state is divided into distinctively different regions, each with its own unique appeal. In the north, visitors will find the rugged White Mountains, where skiers can carve through the white stuff in winter and hike, raft, and camp as well as attend the numerous summer festivals held there annually. Scenic railroad tours are also a big hit. This region also shares a portion of coastline along the Great Atlantic. Here, beachgoers can visit the friendly town of Hampton Beach and the revitalized town of Portsmouth where shopping and exquisite seafoods abound. The Lakes region, as the name implies, is home to Squam Lake, Lake Winnipesaukee to name a few. Here, waterskiing, swimming, fishing, and for those that prefer a more leisurely time, sunbathing on the beaches, are just a few of the things to do here. The adventurous types can even try ice fishing in the winter! City slickers will enjoy the many historical attractions and numerous parks found in both Manchester and the capital city of Concord. For those that like rolling hills and outdoor events, the Monadnock region hosts numerous outdoor theaters and spring and summer festivals. Those that want to tour this wonderful state by motorcar are also in for a treat. Throughout the state are romantic inns, quaint lodges, and luxury spas.

New Hampshire, New England, Concord, White Mountains, Hampton Beach, Portsmouth, Squam Lake, Lake Winnipesaukee, Atlantic Ocean, Manchester

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